In fashion, we are constantly looking back to history for trends, and reinventing old styles.…Read More →
For our third story in the Women of Fashion series, we have Natalie Massenet, entrepreneur extraordinaire and founder of luxury conglomerate NET-A-PORTER Group.
Natalie Massenet; Image from The Street Style King is Queen
Massenet launched NET-A-PORTER in June 2000, giving way for a digital company as the first of its kind. Housing a platform for luxury fashion to be sold, this digital company is now one of many like it, but still remains on top as an online fashion destination.
NET-A-PORTER includes coveted brands such as Prada, Balenciaga, Off-White, Alexander McQueen and often houses limited collections between the designer brands and the NET-A-PORTER company. Over the years, the company has expanded across the world, shipping to over 170 countries as well as the
What Massenet did was one of the first of its kind, paving the way for other digital companies alike. She saw an empty space in the industry and took advantage by creating this company. It was a way for those already buying luxury items, to have access to them on a single online platform, within the comfort of their own homes. Many have told her that no one would want to buy these items online, but boy they were wrong.
NET-A-PORTER now stands as one of the biggest fashion companies in the world and doesn’t show signs of stopping in the ever-changing digital age we live in. With the advancement of technology in all sectors of the market, I cannot wait to see what NET-A-PORTER will come up with next.
In 2015, Massenet decided to step down from her role at NET-A-PORTER and become Co-Chairman of Farfetch, another online luxury fashion website similar to the one she founded. Aside from joining Farfetch, she has also taken the opportunity to co-found Imaginary , which “ is a Venture Capital Fund that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US” (Imaginary, 2019). Most notably, they have invested in well-known brands such as Glossier and Reformation.
This showcases Natalie’s passion for the industry, entrepreneurship and building up other companies. I don’t know about you, but I cannot wait to see what she has up her sleeve for the future of fashion.
Feature Image from Harper’s Bazaar
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