The Meghan Markle Effect

The Duchess of Sussex is consciously taking advantage of her popularity by sporting ethical and sustainable fashion brands. It’s no secret that anything Meghan wears is bound to sell out. Looking all the way back to December 2017, when she and Harry first announced their engagement, she wore a white coat by the Canadian fashion brand, Line The Label, which sold out within minutes resulting in the company’s website to crash.

Meghan wearing Line The Label at hers and Prince Harry’s engagement announcement.

This coat isn’t the only thing that has sold out due to Meghan wearing it. The list goes on from Polka dot dresses to pea coats. People want what royalty and celebrities have, this we know. Which is why some are questioning whether or not she can change lives with her fashion choices.

More recently, she has been spotted wearing ethical and sustainable brands such as Outland Denim, Reformation and Stella McCartney. According to a press release from the Outland, just by wearing a pair of their black skinny jeans, she has helped with the employment of up to 30 more seamstresses rescued from human trafficking and sexual exploitation, to work in their production facility in Cambodia. The jeans sold out within 48 hours of her wearing them and created an immense waiting list.

Meghan wearing the Harriet jean in black while she and Prince Harry visit Dubbo in regional New South Wales.

Unlike most in the limelight, Meghan shows us that we don’t need to buy a new outfit for every outing, she is seen wearing the same pieces on multiple occasions. Like for the opening of the Invictus Games, she wore her Stella McCartney (who designed her second wedding dress) navy cape dress which she had previously worn for the Queen’s birthday celebration.

Meghan wearing Stella McCartney Stretch Cady Cape Back Dress at the opening for the Invictus Games.
Meghan wearing the same Stella McCartney dress at the Queen’s 92nd birthday celebration.

Even brands that are more well known, still see a change. It’s much different for the Duchess to be wearing something, then for a celebrity. Because if it can be worn by royalty, it can be worn by anyone.

Written by Cara Presta

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