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Sustainable fashion is something that can be hard to commit to, but it doesn’t always have to be hard to find.
Sustainability is something that means different things to different people, and in today’s climate, many brands are making it easier for consumers to choose better fashion options. Many major (and familiar) retailers have dedicated collections that are more eco-friendly and are a small step anyone can take to have a ‘cleaner’ wardrobe.
Nike: Plant Colour Collection
For this year’s Earth Day, sneaker giant Nike, came out with a new ‘Plant Colour Collection’ that is easily their most sustainable collection yet. The three pairs of sneakers are made of Flyleather, a material made of at least 50 percent recycled natural leather fibre, a reworked canvas upper, and natural, plant-based dyes. It features plays on their classic Air Force 95 and Blazer Lows in a perfect summer pastel palette.
Zara: Join Life
Although most people are unaware of this, back in 2016, leader of fast-fashion, Zara, took a huge step towards sustainability in the form of their Join Life collection. It features versatile pieces made of raw, forest-friendly, and animal-friendly fibres such as organic cotton, recycled wool and Tencel, a wood-based fibre. The release of this collection was also paired with a recycling program that encourages consumers to bring back old clothes rather than disposing of them.
One of the pioneering brands to include a sustainable collection was H&M. The Conscious collection started in 2009 with recycled polyester, hemp and organic cotton. In late 2011, H&M became the largest buyer of organic cotton in the world and showed everyone that you don’t have to compromise style for the environment. Current Conscious collections feature unique silhouettes in trendy prints and patterns and can be identified with their iconic green label.
Frank and Oak: Minimal
Finally, this Montreal-based brand has been making huge pushes towards sustainability since its startup in 2012. Frank and Oak’s Minimal collection started in 2017 making up only 5% of their overall products; they have now increased that number to almost 50%, using recycled and organic materials and eco-conscious methods. Their styling services are also a great way to transform your wardrobe and come in 100% recycled packaging.
By: Tinsley Dillon