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If Marilyn Monroe was alive and in her prime today, she would be the most followed woman on Instagram.

Marilyn Monroe wearing a classy, pale blue two-piece suit and white open-toe sandal heels at Niagara Falls; a very “Instagrammable” moment!

Her feed would feature iconic fashion looks, ranging from little white dresses to high-waisted swimsuits. Her captions would probably be of her classic quotes (“Diamonds are a girl’s best friend”; or, “Give a girl the right pair of shoes and she’ll conquer the world”), with emojis and hashtags added, of course. She would be attending Coachella along with a cohort of other influencers, celebrities and bloggers, where she’d pose for photos all weekend and promote her favourite brands.

She was famous for a different white dress, but this picture is truly a modern-day influencer’s dream photo; Getty Images

Monroe rose to popularity during the 1940s and 1950s because she was effortlessly beautiful, confident and embraced who she was. At the time, being overtly sensual was unheard of, and Marilyn broke these rules. She used her femininity and fashion in tandem to build a unique, iconic image that will forever stand the test of time (Nickens, C. and Zeno, G., 2015).

She’d fit right in at Coachella with all of the other fashion influencers // https://www.vogue.com/article/marilyn-monroe-industry-icons-summer-shopping-style

She was associated with trends like sporting high heels and bathing suits, and being covered in diamond accessories, as we all know. Marilyn loved her diamonds. (Okwodu, 2016).

Marilyn in her unforgettable costume from the film Gentleman Prefer Blondes (1953). Her pink dress and matching gloves were accessorized with every diamond possible; Image from Glamour

Her style has left a lasting impact on the red carpet, where countless stars have tried to emulate her look, from Gwen Stefani to Kim Kardashian West. Achieving Marilyn’s electric allure is the goal (Okwodu, 2016).

1956, looking elegant while wearing a black slinky spaghetti strap dress at a press conference; Getty Images  

In order to craft her signature fashion, Marilyn was very active in working with her costume designers from the film industry. She was also fond of independent, small designers, and she helped in building their brands. Do Ferragamo, Gucci or Emilio Pucci sound familiar? (Nickens, C. and Zeno, G., 2015).

Monroe modelling a pair of Ferragamo strappy, clear high heels

Social media was nonexistent back in Marilyn’s time, and she still managed to influence the masses. Today, she would still be an Influencer Queen.


Marilyn was a successful influencer because she knew who she was and stayed true to this. Here she wears a polka-dot bikini with frill details in 1947; Image from Glamour

Can you imagine the number of likes she would get on each photo??

Written by Lindsay Kalliokoski

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